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This course is run in German as well: SEO und Webseiten-Generierung

Seek and you shall find, as the saying goes. But some will not find what they are looking for. Let's make sure, that your website will be found by your potential customers.

SEO Bausteine, B. Klein

"But I still haven't found what I'm looking for" is a song by U2 from 1987. In those times years before the internet and without Google or any other search engine, it was hard to find what you were looking for!

"Critics search for ages for the wrong word, which, to give them credit, they eventually find."
(Peter Ustinov)

"What makes the engine go? Desire, desire, desire."
(Stanley Kunitz)

"Training is everything. The peach was once a bitter almond; cauliflower is nothing but cabbage with a college education."
(Mark Twain)

All our courses are tailored to meet your expectations and are conveniently scheduled and delivered at Lake Constance or the location of your choice, if you prefer onsite training. We offer onsite training all over Europe, especially in Germany, Switzerland, Austria, Luxembourg, Italy, the Netherlands and England and the UK. Covering cities like Munich, Stuttgart, Frankfurt, Saarbrücken, Zürich, Bern, Basel, Luzern, Bregenz, Strasbourg, Paris, Rhome and London.

PHP and SEO Course

You want the website of your company to be visible on the web? You want to be ahead of your competitors in the search engine results? First of all, you need a website which is attractive to your customers. But you have to be aware of the requirements of search engines as well, or your website will be lost in cyberspace. It's highly recommended to consider the aspects of search engine optimization (SEO) in the design and creation phase of a new website. That's why we offer this combined search engine optimisation and PHP for beginners course.

Target Group:
This training course is aimed at web developers with a modest amount of programming experience, who want to learn to create websites with PHP and optimise their website for search engines.

Our other SEO-Courses:

Content:

SEO - Search Engine Optimisation

HTML- and PHP

Fundamentals of Search Engines
"No man can serve two masters": The SEO Dilemma
History and Concepts of Search Engines
Anatomy of the WWW
HTML, CSS and Search Engine Optimisation
Architecture of Search Engines and Google
Webcrawler, Spider und Roboter
PageRank, Calculation and Importance
Link Structures
Optimal Internal Structure of a Website
Backlinks
Offpage and Onpage Optimisation
Ethical Search Engine Optimisation
Cloaking, Doorway-Pages and other bad practices which should be avoided
"Evil friends" or why "illegal" tricks don't pay off
"Pay Per Click" as an alternative and as a supplement to organic search engine optimisation (SEO).
Case Studies

History of PHP
The basics of HTML and CSS
Writing a basic PHP script
Variables, Expressions and Operators in PHP
Conditional Statements
Loops
Functions
Arrays
String Manipulation in PHP
File and Directory Access in PHP

Dates:

From Mon, 28th May, 2012 until Fri, 1st Jun, 2012 (5 days)
From Mon, 25th Jun, 2012 until Fri, 29th Jun, 2012 (5 days)
From Mon, 30th Jul, 2012 until Fri, 3rd Aug, 2012 (5 days)
From Mon, 20th Aug, 2012 until Fri, 24th Aug, 2012 (5 days)
From Mon, 3rd Sep, 2012 until Fri, 7th Sep, 2012 (5 days)
From Mon, 15th Oct, 2012 until Fri, 19th Oct, 2012 (5 days)
From Mon, 5th Nov, 2012 until Fri, 9th Nov, 2012 (5 days)
From Mon, 10th Dec, 2012 until Fri, 14th Dec, 2012 (5 days)

Duration:
5 days

Prices for this course:
439,- € per day (+ VAT)
(This all-inclusive price is made up of 339,- € for the course and 100,- € for board and lodging)

Attention:
The price of this course includes participation in the seminar and board and lodging in a 4-star hotel located at Lake Constance.
Also included in the price:
training material