Redirect to Bodenseo.com Redirection to Bodenseo.com Redirect to Bodenseo.com
Search Engine Optimization Courses : Sparkle SEO Course

Sparkle SEO Course


For a company who is targeting customers on the internet it's not enough to have a website. Lot's of aspects are crucial, like the design, the legal terms, the content and the structure, and above all the ranking in search engines. If the website can't be found by potential customers, all the other aspects are of hardly of any importance. This course deals with all the various facets of websites, but the main focus is search engine optimisation (SEO). So we show you how you can be ahead of your competitors in the search engine results.

Target Group:
This seminar is best suited for web editors and web developers with a modest amount of programming experience, who want to learn how to create a website which is legally safe, perfect to the needs of potential customers and optimal for search engines.

Content:

SPARKLE defines all the skills you need to create a successful website. It's an acronym for:
S Search Engine Optimisation
P The programming language PHP, which is used to create dynamic Website
A Apache, the webserver running on most websites
R Rights, as Copyright, Patents or more generally Intellectual Property rights
K Knowledge, as it is needed to create website and above all content rich websites
L Layout, or the design of the website
E Enterprise being presented on the website


This course on websites and search engine optimisation covers the following topics:
  • Design
    The design of the internet presence has to be appealing and attractive.
  • Legal Terms
    Creating a website means thinking in legal terms as well, so we deal with the important facts of intellectual property and show you how to avoid the pitfalls of copyright and patent law.
  • Search Engines:
    "Thinking like a Search Engine" is the skill you will learn. It's necessary to have a successful website, which can be found with the appropriate keywords. We will cover:
    • History and Concepts of Search Engines
    • Anatomy of the WWW
    • HTML, CSS and Search Engine Optimisation
    • Architecture of Search Engines and Google
    • Webcrawler, Spider und Roboter
    • PageRank, Calculation and Importance
    • Link Structures
    • Optimal Internal Structure of a Website
    • Backlinks
    • Offpage and Onpage Optimisation
    • Ethical Search Engine Optimisation
    • Cloaking, Doorway-Pages and other bad practices which should be avoided
    • "Evil friends" or why "illegal" tricks don't pay off in the long run
  • Content Rich Websites:
    How to create efficiently content rich websites and solve the SEO dilemma.
  • Dynamic Website Creation:
    Creating dynamic websites with Apache and PHP
  • Pay Per Click:
    PPC can be used as an alternative and as a supplement to organic search engine optimisation (SEO).


Dates:
  • From Mon, 28th May, 2012 until Fri, 1st Jun, 2012 (5 days)
  • From Mon, 25th Jun, 2012 until Fri, 29th Jun, 2012 (5 days)
  • From Mon, 30th Jul, 2012 until Fri, 3rd Aug, 2012 (5 days)
  • From Mon, 20th Aug, 2012 until Fri, 24th Aug, 2012 (5 days)
  • From Mon, 3rd Sep, 2012 until Fri, 7th Sep, 2012 (5 days)
  • From Mon, 15th Oct, 2012 until Fri, 19th Oct, 2012 (5 days)
  • From Mon, 5th Nov, 2012 until Fri, 9th Nov, 2012 (5 days)
  • From Mon, 10th Dec, 2012 until Fri, 14th Dec, 2012 (5 days)

Duration:
5 days

Prices for this course:
439,- € per day (+ VAT)
(This all-inclusive price is made up of 339,- € for the course and 100,- € for board and lodging)

Attention:
The price of this course includes participation in the seminar and board and lodging in a 4-star hotel located at Lake Constance.
Also included in the price:
training material

© The content and the images of this website are underlying copyright as described in the Imprint.